Dahoon Lee


Now
  MA:UX, UAL
  Based in London


Do You Believe in Plantism?



Date07 MAR 2025 13 MAR 2025WeekWeek 5UnitMacro UX

TeamGroup DASIDA — Dahoon Lee, Dabeen Kim, Hsin-yu Wen (Sian)
BriefDesign a shopping loyalty system or rewards scheme run by local plants.
In short
    • Plantism is a fictional religion that sanctifies plants, reimagined as a UX system.
    • Using myths, commandments, and rituals, it fosters immersion and value shifts.
    • The project explores sustainability through belief and behavioural change.




    The Birth of Plantism


    We decided to go beyond community-based garden design and instead design an entire religious system. Thus was born a fictional faith that worships plants as sacred beingsPlantism.

    MtoP, Japanese Parody Religion © Motohiro Hisano 
    Plantism, religion for plants

    This concept was inspired by the MtoP sect, founded in 2018 by Motohiro Hisano in Japan. MtoP served as a sort of “excuse” to survive modern society—an experimental project that humourously subverted social norms. Similarly, Plantism adopts the structure of religion to communicate a message: people must cherish and care for plants.

    Building Blocks of Religious Systems © Richard Sosis 
    Plantism loop © Group Dasida
    Plantism positive cycle © Group Dasida

    To construct a system that could function as a religion, we needed to analyse how existing religions are structured. According to Sosis (2019), religion is composed of eight foundational elements: authority, meaning, moral obligation, myth, ritual, sacred, supernatural agents, and taboo. Using this framework, we began to shape the world and practice of Plantism.



    Storytelling


    Myth: In the beginning were the beings called Dasida, and they created a sacred garden. Within this garden, the world was abundant. Humans, known as PlanBees, lived as loyal pollinators, caring for nature. But as time passed, humankind lost its harmony with nature, and the Earth began to grieve. Now is the time to return and tend to the natural world once more.

    Commandments: Then Dasida spoke unto the PlanBees, saying:
    “O PlanBees, hearken unto these words. I give unto thee five commandments;
    write them upon thy hearts and keep them with diligence:
    1. See your Seeds around
    2. Welcome the Rain
    3. Care for the Green that surrounds you
    4. Listen to Nature’s sorrow
    5. Let the roots of ‘Plantism’ spread.”
    This is the word of Dasida.



    How Shall It Be Delivered?


    As we built the theological foundation of this fictional religion, we also had to consider how to communicate it effectively. We believed that portraying the mythic narrative and the daily practices of the PlanBees—those who live according to the commandments—through visual storytelling would be most impactful.

    Plantism induction video storyboard © Group Dasida
    Writing a storyboard to make induction video © Group Dasida
    Ritual movements: waving wood stick © Group Dasida
    Ritual movements: bowing down to the Earth © Group Dasida
    Ritual movements: dance of connection with nature © Group Dasida

    Thus, we produced an educational video designed to guide new believers into the philosophy and practice of Plantism, transforming them into devoted PlanBees. Within the video, we featured the Beeble—our sacred scripture—and a watering can, a symbolic holy object. These tangible icons served to visually solidify the religious identity of Plantism.

    Hymns of Plantism © Group Dasida
    Plantasia, music for plant © Mort Garson
    How to deal with plants when they are sick © Mort Garson
    A plant will… © Mort Garson

    We also experimented with writing a hymn for Plantism and used AI tools to compose a melody. During this process, we discovered Mother Earth’s Plantasia (1976) by Mort Garson—an album composed specifically for plants. The idea that music for plants existed as early as 1976 was surprising and inspiring. The album’s illustrations and gardening tips further enriched our creative direction.



    The Plantism Induction Video


    "Welcome, new PlanBees. There is a message from the Plants that may lead to abundance. Would you like to hear this gospel?"

    Introducing Plantism © Group Dasida
    Plantism’s Symbol © Group Dasida




    Reflection and Steps Forward


    This project served as a macro-level UX exploration grounded in systems thinking. We came to understand that the root of change lies not in superficial design, but in transforming beliefs and ways of thinking. Through Plantism, we found that even complex problems could be approached with humour and imagination—inviting broader participation and empathy.

    In the future, we hope to develop more tangible expressions of the faith, such as physical Beebles or ritual garments for the clergy. Although we had considered alternative forms of scripture beyond printed paper, time constraints limited our ability to explore this further.

    During our final presentation, there was a suggestion that Plantism could also be adapted as educational content for children. Should the opportunity arise again, we would like to explore more specific audiences or contextualise the practice within particular spaces, such as botanical gardens.

    Plantism gesture © Group Dasida




    Reference




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