Macro UX — Dahoon Lee

Macro UX

Addressed complex, system-level design challenges, expanding UX thinking towards strategic, social, and environmental impact.

Plant Points

Design a shopping loyalty system or rewards scheme run by local plants.

Reframed consumer behaviour through a posthumanist lens, proposing a plant-centred loyalty system that encourages ecological coexistence.

Project Partner

The State of Shopping Loyalty Today Week 1 13 FEB 2025 Customers in Search of Pollen Week 2 20 FEB 2025 A Plant-Based Shopping Experience, And? Week 3 27 FEB 2025 Forms of Loyalty Week 4 06 MAR 2025 Do You Believe in Plantism? Week 5 13 MAR 2025