Macro UX

Engaged with external partners to address complex, system-level design challenges. This unit expanded UX thinking towards strategic, social, and environmental impact.

Plant Points
Design a shopping loyalty system or rewards scheme run by local plants.
Reframed consumer behaviour through a posthumanist lens. The project proposed a plant-centred loyalty system that shifts human perspectives and encourages behavioural change towards ecological coexistence.

Project Partner


Week 1The State of Shopping Loyalty Today13 FEB 2025


Week 2Customers in Search of Pollen20 FEB 2025


Week 3A Plant-Based Shopping Experience, And?27 FEB 2025


Week 4Forms of Loyalty06 MAR 2025


Week 5Do You Believe in Plantism?13 MAR 2025