This Isn’t Punishment,
It’s Design

Date08 NOV 2025 14 NOV 2025WeekWeek 8 UnitFinal Major Project BriefDesign an intervention that reshapes user-to-user interaction in public spaces.
Summary
  • Faced build failures: remade acrylic parts, then dropped the library model after a laser error.
  • Completed the theatre and Tube versions through difficult fabric work, keeping a satirical ‘tech-ad’ tone.
  • Final feedback praised the iconic line and cohesive message.

Failure and Fast Decisions

The acrylic assembly for the theatre version was relatively straightforward, as it involved flat-to-flat bonding. However, during the vertical assembly of the library version, small gaps appeared, and I attempted to fill them for a more secure fix. In the process, excess glue seeped out and left stains, and removing the white residue caused the glossy surface to become dull. The workshop technicians suggested two options: ‘painting’ or ‘re-making’. To maintain consistency across the three-piece series, I ultimately decided to reproduce the prototype.
Fixed the frame using super glue. Photo Credit: Author
There was a slight gap when fixing vertically, but it held securely. Photo Credit: Author
Stains caused by super glue. Photo Credit: Author
Workshop technicians advised that the chemical could remove the stains. Photo Credit: Author
The stain removal process. Video Credit: Author
Scrubbing with an abrasive sponge removed the acrylic’s glossy finish. Photo Credit: Author
Tissue and an abrasive sponge. Photo Credit: Author
During the new cutting process, however, a zero-point error in the laser cutter resulted in a 2mm shift, producing an inaccurate cut. As a result, completing the library model became impossible within the given timeline, and that model was postponed to a later stage. The remaining two models still required fabric work.
Decided to remake the frame to keep the series consistently glossy. Photo Credit: Author
A laser cutter zeroing error caused slight misalignment, and there were no extra materials available in the workshop. Photo Credit: Author
After failing both stain removal and remaking, decided to revisit this model another time. Photo Credit: Author

Working with Fabric

Working with fabric was far more challenging than expected. One of my classmates suggested that while the original theatre version ‘opens upward’, another variation could instead adopt a ‘downward-falling’ form, which I implemented in the tube version.
For the theatre version, I inserted ‘dress net’ fabric between two layers of cloth to create tension and maintain the shape, then finished the piece with hand stitching. Because the fabric work took longer than planned, the tube version was completed only after the final presentation and later revealed in the exhibition. This version included an elastic band sewn into the hem, fastened with Velcro.
Used reinforcements such as dress net to maintain fabric tension. Photo Credit: Author
The collar with tension. Photo Credit: Author
Wrapped velvet around dress net inserted inside. Photo Credit: Author
Basted the theatre model and Tube model. Photo Credit: Author
Fixed the fabric shape through hand stitching. Photo Credit: Author
Finished sewing after more than 10 hours. Photo Credit: Author
Loosely fixed the ruffles so they could be adjusted on the frame. Photo Credit: Author
Completed the piece by joining two parts. Photo Credit: Author
Intentionally exposed stitches to suggest ‘stitched-in frustration’ and exaggerate the form. Photo Credit: Author
The ruff collar under tension. Video Credit: Author
The completed ruff collar. Photo Credit: Author

Communication Style

As in the midpoint presentation, I adopted the serious tone of tech companies such as Apple, Samsung, or Dyson. Material and production decisions were reframed as ‘theatre-grade fabric’ or ‘hand-crafted dedication infused with our collective frustration’, integrating these elements into the project’s narrative.
Created 3D models in Blender to use in the final production video. Photo Credit: Author
AudienceLocker 3D model. Image Credit: Author
The frames produced. Photo Credit: Author
Fixed the collar onto the frame. Photo Credit: Author
Documentation shoot in progress. Photo Credit: Author
AudienceLocker 3D structure. Video Credit: Author
360-degree loop. Video Credit: Author
AudienceLocker Final Presentation Video. Video Credit: Author

Final Presentation Feedback and Reflection

Concept-wise, many highlighted the line ‘This isn’t punishment, it’s design!’ as particularly strong and iconic. The project’s overall humour and playfulness, as well as its evolution into a critical and whimsical object, were clearly recognised.
Regarding execution, the work was described as elegant, purposeful, and cohesive, with both the video and the prototypes praised for their clarity of message.
For the prototypes, many commented that the materiality aligned well with the project, and that the range of formal and structural experimentation was evident. Some suggested that additional ‘low-fidelity sketches’ and ‘ergonomic grounding’ could further strengthen the design rationale.
In terms of use cases, several people asked whether I had tested the device in an actual theatre, emphasised the value of documentation capturing audience reactions or conversations, and suggested that the message could be stronger if more audience members were included in the video.

Reactions to the Design

Due to various constraints, I was not able to test the device inside a real theatre, which was disappointing. However, I was able to gather indirect reactions through the exhibition and the video.
Checking the collar on the frame after finishing the sewing. Photo Credit: Aoqi
Collected improvements through user testing. Photo Credit: Author
Initially, viewers struggled to intuit the function of the device. But once I briefly explained the intention, they understood immediately and often burst into laughter. Some memorable responses include:
  • This is such a funny idea! – A.
  • After watching your concept video, I find myself being extra careful at the theatre. – D.
  • The idea feels violent, but honestly, I’d love to see it implemented. – U.
Through humour, the project became easy to remember, encouraged awareness around theatre etiquette, and resonated with people who had experienced similar frustrations.
If possible, I would still like to test the device in an actual theatre. Though I’m not entirely sure I would make it past the entrance.
Reference
  • Bakhtin, M.M. 1984, Rabelais and His World. Bloomington: Indiana University Press.
  • Baudrillard, J. 1998, The Consumer Society: Myths and Structures. London: SAGE Publications. Available at: https://doi.org/10.4135/9781526401502
  • Dunne, A. and Raby, F. 2013, Speculative Everything: Design, Fiction, and Social Dreaming. Cambridge, MA: MIT Press.
  • Griffin, D. 1994, Satire: A Critical Reintroduction. Lexington, KY: University Press of Kentucky.