SORRY NOT SORRYDesign Lab
This is not punishment.
It’s design.
AudeienceLocker
Complete Immersion.The theatre, returned to you.
When we come to the theatre, we expect immersion.
Yet someone whispers. Someone turns on their phone.
AudienceLocker resolves these everyday disruptions quietly,
yet unmistakably.
Design
Shame Ring 1
A lightweight, sculptural O-shaped frame that creates
an immediate boundary of etiquette the moment you wear it.
Premium Velvet Finish
Crafted with the same velvet used in real theatre seating.
Soft to the touch, firm in purpose—guiding discomfort outward.
turning invisible irritation into visible order.
Features
Prevent Phone
The soft velvet subtly blocks sudden screen light,
gently intercepting the most common source of broken immersion.
Block Conversation
A quiet presence that dims unnecessary side conversations.
You don’t need to say a word.
“Now is the time to focus” is clearly delivered.
Silent Communication Engine
Reorganises the atmosphere through non-verbal cues.
A universally understood language without confrontation.
AudienceLocker does not create conflict.
It proposes order.
You are already a considerate audience member.
Now let that fact be shared quietly, gracefully.
PassengerLocker
My Space. Your Space.Ending the elbow war of the daily commute.
In public transport, the real pain is not speed—
it’s the unapologetic elbow.
PassengerLocker gently, intelligently corrects
everyday inconsiderate behaviour.
Design
Shame Ring 2
shorter, smarter, made for motion.
A refined and compact O-shaped frame
designed for movement without unnecessary expansion.
TFL-grade Fabric
Crafted to match the familiar texture of London’s public transport.
A tactile reminder of shared space and shared courtesy.
Hand-Stitched Restraint
Meticulous stitching that embodies
the technology of considerate behaviour.
Features
Arm Discipline Band
A subtle structural guide that encourages arms to remain close,
helping everyone understand the idea of “reasonable space”.
Space Discipline FabricWraps gently around the torso,
providing a soft boundary that prevents overreaching.
Is the person beside you refusing to yield?
We don’t reprimand—we realign.
PassengerLocker offers the softest intervention
for harmonious coexistence.
We don’t scold people.
We design for ordered coexistence.
Each product begins with real, repeated discomfort in public spaces,
refined through careful research, precise craftsmanship,
and a touch of humour.
Speak no more.
Communicate quietly, clearly, beautifully.
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