Macro UX


Engaged with external partners to address complex, system-level design challenges. This unit expanded UX thinking towards strategic, social, and environmental impact.


Plant Points
Design a shopping loyalty system or rewards scheme run by local plants.
Reframed consumer behaviour through a posthumanist lens. The project proposed a plant-centred loyalty system that shifts human perspectives and encourages behavioural change towards ecological coexistence.


Project Partner







Week 1
The State of Shopping Loyalty Today
13 FEB 2025




Week 2
Customers in Search of Pollen
20 FEB 2025





Week 3
A Plant-Based Shopping Experience, And?
27 FEB 2025





Week 4
Forms of Loyalty
06 MAR 2025





Week 5
Do You Believe in Plantism?
13 MAR 2025